In Defense of the Movie Theater
You might have heard that movie theaters had a pretty lousy summer. Many of the big blockbuster films received poor to lukewarm reviews from critics. Theater attendance was down at a loss of $800 Million, making it the worst summer season in 25 years. And to make matters worse, a new monthly subscription service, MoviePass, has created fears that audiences will never going back to paying regular prices for movie tickets once they get accustomed to a new pricing model.