Marketing / Richard Bertin

Richard Bertin

I'm a freelance writer and I'm here to serve your writing needs.

MARKETING

Look I know marketing doesn’t always have the best reputation when it comes to writing, but that’s because the general public knows when they are being sold to. I’ll be the first one to admit typical marketing copy isn’t that inspiring but I don’t think it has to be that way. Before I got into the nonprofit word, I had a bit of marketing background and one thing I learned then is to always put myself in the shoes of a regular person when trying to figure out how to reach them. Personally I’m not an easy consumer though. When analyzing a product, I don’t have a lot of patience. I’m sardonic, and pretty ruthlessly so when it comes to soul-less companies trying to sell to me. I’m probably in a rush and not in the best of moods. And I’m also extremely carefully with money. That’s what I take into account when I’m doing marketing related writing and I’ve found that it’s pretty effective. If I can’t sell myself on a product, I won’t attach my name to it.

How a “Smart” Wallet Made Life Easier

Often times when you read through product reviews, you don’t take into account how much time has passed since the reviewer’s first experience with it. There’s a lot that can be gained from learning about how someone feels about a product purchase months later so I thought it would be helpful to revisit a review I wrote roughly half a year ago.

The Mission • 7th March 2018

The Life-altering Power of Making Small Upgrades To Your Daily Routine

The Life-altering Power of Making Small Upgrades To Your Daily Routine Sometimes enhancements that seem minimal and expensive upfront can actually help out a lot more in the long-run Perhaps this scenario seems familiar: getting ready for work in the morning and being on auto-pilot since the same mindless routines you’ve done for the past 1,983 consecutive work days have now become muscle memory. However, on this day there’s a break in the system because when you get to the bus and reach for yo

Don’t be Afraid to Spend a Little Money Investing in Your Writing

Writers spend a lot of energy perfecting their craft and sometimes this means doing more than just writing. If you are an aspiring writer, chances are you’ve read the same advice from countless productivity blogs on how to become a better writer such as keeping a journal, writing each day, and minimizing distractions. However, there’s one piece of advice I’ve yet to hear and I think is very helpful to embrace: don’t fear investing money into your writing.

How On Earth Did Email Newsletters Become Popular Again?

Let’s be honest, when you think of email newsletters, you probably conjure up bad memories from a time when your inbox was too full to manage due to countless newsletters you didn’t consciously sign up for. I’ve had entire email accounts destroyed after becoming overrun with spam so even I am shocked at how well newsletters have rebounded over these past few years. One of the biggest changes to happen to newsletters though is not so much the content of them but how they are delivered to users; a

LEGO's New Pirates of the Caribbean Sets Have Been Revealed

Believe it or not, the summer blockbuster season is almost here and there’s nothing like a big Memorial Day release to officially kick it off. This year’s commencing blockbuster is the long awaited sequel to the Pirates of the Caribbean series, Dead Men Tell No Tales, and if you can’t wait until Memorial Day to jump back into 18th Century Pirate lore with a bit of Disney magic, you’ll be happy to know that Lego’s film tie-in sets will be available on April 1st. If you are a fan of LEGO or the

Can The Knicks Fix Their Public Image?

These past few weeks have been painful for the New York Knicks and their fans. Along with a bad stretch of losses, the fallout from Knicks legend Charles Oakley being banned indefinitely from Madison Square Garden has sent shockwaves around the league. The optics of him being physically dragged out of the arena will not be forgotten and it’s even been speculated that it’s a point so low for the franchise that the damages will be irreparable.